It is clear to see that the main social group of our film is teenagers. In order to interest this age group we decided the main character of our film should be of a similar age, which we believed was a good way to enable viewers to relate with the actions of 'Hope'.

The use of beauty products is also typically linked to females. The lipstick shot we created gives a strong feminine feel to the film. Red lipstick is often associated with promiscuous women and the close up of the placement of lipstick on Hope's lips presents a sense of mystery similarly to the image of this woman.
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